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Key housing markets are starting to buck national trends: Redfin

Housing Wire

home sale price remains near record highs and supply stays constrained in many locales, two of the most populous states that have seen a surge in demand since the start of the COVID-19 pandemic are showing signs of a pullback. Cape Coral, Florida, led the way in this category with supply growth of 51%. Even as the median U.S.

Marketing 301
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Real estate agents’ 12-month prospecting plan

Housing Wire

There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list. Work with your ASPCA or local shelter for a specific format. This is the type of event that gets a lot of media attention.

Agents 421
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Opinion: More financing options for ADUs are needed

Housing Wire

However, despite these well-intentioned programs, ADUs remain a somewhat tricky thing for many consumers to finance – and many lenders are still figuring out how to best serve this growing category. Looking ahead Historically, most policies addressing ADUs have been crafted at the local or state level.

Finance 461
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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Getting straight to the point when creating video content is huge when marketing to Gen Z. Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns.

Branding 394
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The rising tide of house prices: Avoiding the flood

Housing Wire

Before delving deeply into them, it is important to get grounded in the numbers: The housing market is the country’s largest asset class, worth approximately $44 trillion. To get there, we require the will to do so but also alignment across different parts of the ecosystem. The rising tide has created a flood indeed.

Equity 352
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How to get the most out of your HW+ membership

Housing Wire

If you’re not a member yet, go here to join , or if you’re interested in getting access for your team, division or company, go here to learn more. These events are where housing professionals gather to share insights and best practices while developing strategic local partnerships. Long-form, digital articles. HousingStack.

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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

In addition to product-level considerations like price, we recommend that lenders vet all potential BBYS providers across three main categories: compliance and data security, brand and business alignment, and implementation and support. That also means local agents can keep working with loan officers they know and trust.