Remove category first-time-home-buyers
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Opinion: Proptech’s big miss

Housing Wire

As a marketer by profession, I tend to put these companies into categories to create a narrative and to develop brand specificity. Of these, category 2 is the most established. Some companies in this space are better than others, but overall, the industry can give itself at least an A- in this category.

Finance 416
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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns. These categories can change over time, but it helps to start by thinking of them every time you post.

Branding 427
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RealScout launches seller lead nurture features

Housing Wire

Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

Agents 393
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Flyhomes acquires Home Sale Assured

Housing Wire

Proptech firm Flyhomes has entered into an agreement to purchase Innovative Holdings, LLC’s “buy before you sell” platform Home Sale Assured. Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home.

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The 2023 housing market is at odds with itself

Housing Wire

On the one hand, elevated mortgage rates continue to erode buyers’ purchasing power, and in some markets, home prices are falling. On the other hand, inventory is still low, and homes are still selling fast, often with multiple offers. Buyer disappointment. Sales and new pending contracts are below pre-pandemic levels.

Marketing 417
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What’s influencing the increase in REO acquisitions?

Housing Wire

HousingWire: According to ATTOM Data Solutions‘ latest foreclosure market report, bank repossessions climbed 9% in the first half of 2023 compared to the first half of 2022. This reduction in real income has contributed to credit card debt reaching an all-time high in the United States, with more than $1 trillion owed.

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Desperate for deals, mortgage pros get creative

Housing Wire

With few homeowners willing to give up their low mortgage rates, Mike Roberts has shifted his focus to targeting first-time homebuyers. A first-time homebuyer requires a tremendous amount of nurturing,” said Roberts, the president and founder of City Creek Mortgage. “A