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FAR’s CMO on reverse mortgage industry headwinds, the role of market research

Housing Wire

Chris Moschner “I think [we’ve seen] all of the ingredients and all of the tools for success the category has been laying down for a long time,” he said. “We We know that we’ve got to do a better job of educating our customers. That includes borrower outreach efforts and methodologies. So, that’s really it.”

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What should lenders consider in 2024 for collateral risk?

Housing Wire

Gareth Borcherds , managing director Ascent Software Group outlines the three categories to be aware of, how appraisal modernization can help scale new initiatives and more in this executive conversation. If we are paying attention to how they talk about it, I think we can categorize their thoughts into three categories.

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G-Rate sued for gender discrimination, sexual harassment, unpaid comp

Housing Wire

G-Rate replied to emails as if she was still an employee and sent customers mailers with her name and National Multistate Licensing System (NMLS) number in January and March 2023, she claims. We love her spirit, infectious energy, and relentless commitment to serving her customers.

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Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them. That tactic won’t succeed today.

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How LOs can use short-form video content to connect with Gen Z

Housing Wire

By creating an online presence that presents short-form content, has a clear message, allows for interaction and generates relatability, we as real estate finance professionals can truly become that trusted source for financial success. These categories can change over time, but it helps to start by thinking of them every time you post.

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Optimal Blue CEO Scott Smith on making the right tech investments

Housing Wire

Editor in Chief Sarah Wheeler sat down with Scott Smith, interim CEO at Optimal Blue , to talk about the right tech investments to make now and how the company plans on keeping its customers for life. So investing in that software and continuing to do what their customers need sort of eliminates that concept of technical debt.

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How to survive this “unprecedented” era of digital mortgage

Housing Wire

However, the Point of Sale category took a turn for the better in 2020. How to measure eClosing success: Metrics to track and steps to achieve ROI. Good technology should be the language loan officers use to communicate with their customers, not their replacement. #4 6 Customer experience management.

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