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Key housing markets are starting to buck national trends: Redfin

Housing Wire

Cape Coral, Florida, led the way in this category with supply growth of 51%. Even though sellers are getting top dollar at the moment, they should price competitively to attract buyers from the start and avoid having to drop their price as stubbornly high mortgage rates eat into buying budgets. Redfin reported that among the 10 U.S.

Marketing 264
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Flyhomes acquires Home Sale Assured

Housing Wire

Proptech firm Flyhomes has entered into an agreement to purchase Innovative Holdings, LLC’s “buy before you sell” platform Home Sale Assured. Founded in 2022 by Eric Meadow, Home Sale Assured produces a “Guaranteed Backup” options contract, which enables existing homeowners to buy their next home before closing the sale of their current home.

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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns. These categories can change over time, but it helps to start by thinking of them every time you post.

Branding 398
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Realtor.com targets sell-side agents with new lead gen toolkit

Housing Wire

We’re on a mission to become the most valuable platform powering business growth for our agents and brokers,” Blake Elmquist, Realtor.com’s vice president of the seller category, wrote in an email. “We Listing Toolkit is a subscription-based service that is now available to agents nationwide. We know it’s difficult for them in today’s market.

Agents 367
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Opinion: More financing options for ADUs are needed

Housing Wire

Here are a few trends in financing that will continue to catalyze the construction of more ADUs: Expanded access to mortgage financing The Federal Housing Authority announced a new policy in October 2023 that has made it easier to finance construction of new ADUs, as well as making it more achievable to buy or refinance a house with an existing ADU.

Finance 464
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Empty-nesters own twice as many large homes as millennials with children

Housing Wire

This has put a strain on the inventory of three-bedroom-plus homes, making it harder for a millennial to buy one. of all the three-bedroom-plus rentals nationwide, the largest share of any generational category. This gives baby boomers very little incentive to sell.

Equity 450
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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer.