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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I The brokerage models have to adapt,” Saunders said.

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Special report: The brokerages gaining or losing market share in Dallas

Housing Wire

It is unsurprising, then, that Texas has seen a boom in new real estate brokerage offices in the past five years. 1 brokerage by listing count from 2019 through 2023. The top 10 brokerages in Dallas by listing count were responsible for 12,145 listings in 2023. of the MLS listings held by these brokerages in 2019 to 7.2%

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Now is a great time for brokerage acquisitions: RealTrends Consulting

Housing Wire

In fact, the sweet spot for acquisitions over the next couple of years is going to be the small one-office brokerage firms.” With the headwinds facing the real estate industry, Wright and Murray believe smaller brokerage firms will be looking for a place to land, making acquisitions a possibility for even one-office, 25 agent firms.

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Proptech startup Courted grows its roster of brokerage partnerships 

Housing Wire

Co-founded by Sean Soderstrom, Dan Breitbach and Joe Urciuoli, the proptech company sells an AI-powered software platform to help real estate brokerages with their recruiting efforts. Courted identified three main problems with how brokerages have historically recruited agents. The company has expanded to 50 markets in the U.S.

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Special report: Jacksonville’s brokerage competition visualized

Housing Wire

Brokerages took notice, resulting in a surge in companies and office locations competing for their share of listings, according to CoreLogic multiple-listing service data shared exclusively with HousingWire. In this environment of high rates and tight inventory, brokerages have had to become sharp elbowed.

Brokerage 441
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

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