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6 ways real estate agents can use AI to become the ultimate authority

Housing Wire

Content creation made easy: Never struggle for words again We all know content is king, but churning out blog posts and property descriptions can be a royal pain. AI tools can generate high-quality content, from captivating property descriptions to informative blog posts. AI can supercharge your lead-generation efforts.

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Every loan on your book matters more than ever; the next lead you have is your most important. The current business environment has left originators scratching their heads and trying new things. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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14 indispensable AI tools for real estate agents

Housing Wire

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects. Need more examples?

Agents 416
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8 best places to buy real estate leads in 2023

Housing Wire

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. One of the most efficient ways to acquire leads is to buy them through lead generation providers.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

It is trained on text data and learns to identify patterns from that data to generate human-like text responses. Creating new content, whether in the form of text, photos, videos or computer code, is referred to as generative AI. ” The authors examined 63 generative AI use cases, across 16 business functions and 850 occupations.

Agents 370
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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Other top lead generating tools included customer relationship management (31%) and MLS sites (28%).

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Redfin launches new agent pay plan in San Francisco, Los Angeles

Housing Wire

Under Redfin Max , a new pay plan being rolled out in Los Angeles and San Francisco , Redfin agents earn commission splits of up to 75% for transactions they generate on their own, according to a company announcement on Wednesday. According to Redfin CEO Glenn Kelman , the other aim of this change is to create million-dollar agents. “We

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