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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. Last month, we took advantage of our 15th anniversary to showcase the value of the brand to the industry which was extremely well received.

Staging 369
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

Branding 408
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. Think of this as your core brand narrative.

Brokerage 370
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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. The company has also established capital-partner relationships and has made a series of technological investments into its platforms, he said.

Branding 406
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Ginger Wilcox on helping agents navigate a chaotic environment

Housing Wire

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 411
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What makes Gen Z homebuyers different?

Housing Wire

For Gen Z, technology is second nature Gen Z is considered those who were born between 1997 and 2012 — today, members of Gen Z are between 11 and 26 years old. We are the cohort succeeding millennials and have grown up with rapid technology progression, an increase in multi-generational households and the “influencer” era.

Branding 420