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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 414
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Whether you’re in the marketing space, a mortgage executive at a lender or real estate leader, we’ve designed this so all attendees can learn from the path these creative and innovative executives have walked to inform your go-to-market strategy for 2024. What does marketing look like in 2023 and beyond?

Staging 323
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

Whether you’re in the marketing space, a mortgage executive at a lender or real estate leader, we’ve designed this so all attendees can learn from the path these creative and innovative executives have walked to inform your go-to-market strategy for 2024. Attendees can find inspirational speakers on stage at the Marketing Leaders section.

Staging 298
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How to become a luxury real estate agent

Housing Wire

Use this tool: Coffee & Contracts Thoughtfully designed by former real estate agent Haley Ingram, Coffee & Contracts offers a suite of upscale social media templates for every social platform. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 365
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Liberty Reverse parent Ocwen seeks to rebrand this year

Housing Wire

The only entity to be immediately impacted in the initial rebranding stage is Ocwen itself, but a version of the new name is expected to roll out to both Liberty and PHH at some point in 2024. We believe our new brand genuinely represents how we operate and our focus on delivering results consistent with what our customers expect from us.”

Branding 295
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable.

Marketing 358
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Kitchen Staging Tips to Make the Heart of the Home Look Spacious and Bright

HomeLight

That’s why top professional home stagers and real estate agents who have that special eye for design say it’s so easy to go overboard on kitchen staging to sell a home. Ruthlessly Declutter the Countertops So the first step in staging your kitchen is to give it a deep decluttering. If you have a ceiling fan, dust the blades.

Staging 101