Remove articles the-impact-of-brand-awareness
article thumbnail

Zillow or CoStar? NAR settlement terms could determine a winner

Housing Wire

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. Real estate listing giants Zillow and CoStar are currently embattled in a fight for listing portal supremacy. on the day of the NAR settlement announcement.

MLS 396
article thumbnail

The Agent’s Guide to Experiential Real Estate Marketing

The Close

The definition of experiential marketing is pretty straightforward: It’s a unique, memorable in-person or virtual event designed to build brand awareness and loyalty and then promoted across marketing channels. Experiential marketing establishes affinity and loyalty to your brand. What Is Experiential Marketing in Real Estate?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taking stock: Your leadership approach in 2022

Housing Wire

The Athena Doctrine – Nearly 10 years ago, I was introduced to a concept that has played a role in my career growth and helped to frame what I consider to be a brand of leadership I aspire to embody and under which, I thrive. “ To some, that exercise might translate to forming resolutions.

Title 375
article thumbnail

Is It Time to Revamp Your Networking Strategy?

RIS Media

With the impact of social distancing, the days of wine and cheese gatherings have come to a screeching halt, but that’s no reason to put your networking activities on hold. Hoey makes us aware that networking needs a refreshed “branding.” Comment on posted articles, blogs, podcasts and videos.

Branding 140
article thumbnail

Creating Authentic Community Connections Is Key to Brand Awareness

Realty Biz

Our brokerage joined the brand in July of 2022 and since then has focused on a rebranding and awareness effort to make the most of our affiliation. Valentine Home Builders created and donated a small house as a backdrop, which we dressed up with some hay bales, fall decor, and branded pumpkins.

article thumbnail

Proptech Job Opportunity: Chief of Marketing Officer for Collabra Technology

GeekEstate

Collaborate closely with the leadership team to establish and maintain a consistent and compelling brand vision, while aligning marketing efforts with the company’s overall strategic goals. Work directly with our broker enterprise customers to drive awareness, use and adoption by their affiliated real estate professionals.

article thumbnail

Should I Buy a Franchise or Start My Own Brokerage?

The Close

Franchises typically have brand awareness, processes, procedures, and software already in place so you don’t have to make these decisions. Are you considering taking the leap of faith and heading out on your own, but you don’t know if you should start your own brokerage from scratch or purchase a real estate franchise?