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How to Sell a Haunted House Like Any Other Home on the Market

HomeLight

Every year, hoards of Halloween enthusiasts lock arms and flock to their local house of horrors. These zombie-obsessed adrenaline junkies happily pay for a good scare, fueling a $300 million haunted attractions industry. Americans love the cheap thrill of gut-wrenching fear. But that’s not always the right move.

Marketing 109
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Looking Forward to 2022: Climate Takes Center Court

GeekEstate

[Editor’s Note: We publish a Weekly Transmission for GEM members , a series of long-form articles covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. It’s also our industry’s most potent opportunity for both impact and financial gain.

MLS 134