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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Agents 337
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How to prepare a comparative market analysis (CMA) report

Housing Wire

A Comparative Market Analysis (CMA) is a detailed report that helps real estate agents evaluate and determine the market value of a property. It is an essential tool that allows agents to clearly communicate a pricing benchmark for a property. It’s imperative that agents invest their time to properly prepare comps!

Marketing 371
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How Can Real Estate Agents Can Use Infographics For Marketing?

Realty Biz

Modern home design exterior and interior room with furniture infographic. Infographics are one of the most effective ways real estate professionals can market their service to potential clients. This is a huge benefit in the real estate industry where such a large knowledge gap exists between agents and clients.

Agents 90
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Agents gear up for a turbulent 2023 housing market

Real Trends

The housing market looks a lot different than it did just 12 months ago in cities and metropolitan areas across the country, and agents and brokers have had to adapt. “If As of December 18, 2022, the nationwide median for days on market was 70 days, up from 49 days a year ago.

Agents 112
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Price Reduction in Real Estate: A 5-step Guide for Agents

The Close

When it’s time for a price reduction, real estate agents must conduct market research and rely on the data. The primary indicator is obvious: The house just sits on the market while everything around it is flying off the shelves. Pricing real estate is an art and science. But it’s critical to dig deeper.

Agents 80
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20 Mind-blowing AI Tools Helping Real Estate Agents Slay

The Close

As more software companies integrate AI into their services, real estate agents find ways to make their lives easier and work more efficiently. I wrote this roundup of the best real estate AI tools for agents unsure of where to start, all the way up to those ChatGPT warriors. Let’s dive right in!

Agents 66
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How To Pick a Real Estate Agent Who’s Right for You

HomeLight

According to the Association of Real Estate License Law Officials (ARELLO), there are over 3 million real estate agents with active licenses in the United States, so how do you find a great one? Finding the right real estate agent to sell your biggest investment can feel like a crapshoot if you don’t know what to look for.

Agents 103