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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 378
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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. District Court in Seattle determined that Zillow did not make deceptive change to its only agent listings that forced REX Real Estate to go out of business. In mid-May 2022, REX ceased its brokerage operations.

Brokerage 403
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Bright MLS to allow $0 buyer broker commissions

Housing Wire

The nation’s second largest multiple listing service , Bright MLS , will begin allowing listing agents to put in a blanket offer of compensation for buyer brokers of zero dollars or more, starting on August 9. While Bright MLS, which serves clients in Delaware, Pennsylvania, Maryland, Virginia, New Jersey, Washington, D.C.,

MLS 370
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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

It devolved into a battle about historic facts, old-school MLS listing books, pronunciation corrections and even references to the kid-friendly restaurant chain Chuck E. He also said that the idea that agents and MLSs are colluding is “ridiculous.” If they want to hire just a regular agent, they are free to do that.

MLS 437
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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

Agents 403
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Seattle-based Coldwell Banker franchise to separate from NAR in 2024

Housing Wire

The franchise, which has more than 300 agents spread across five offices in the Puget Sound region in Washington State, is the first privately-owned Coldwell Banker franchise to separate from NAR. Earlier in October, national real estate brokerages Redfin , Anywhere and RE/MAX took a step back from NAR.

MLS 429
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Redfin reveals new AI-powered listing photos tool

Housing Wire

This tool uses technology from Roomvo , a home design visualization platform. The tool empowers prospective homebuyers to imagine the potential of a home while playing with different design styles. It’s one way Redfin ‘s using AI to make real estate better for buyers, sellers, and agents.”

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