Housing Wire

FEBRUARY 14, 2024

The power of branding in real estate In the real estate world, there’s a prevailing belief that “You are the brand” as an agent. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. Think again.

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Branding Agents Brokerage Development 431

Housing Wire

FEBRUARY 14, 2024

Aceable Agent is an online real estate school that offers self-paced real estate courses designed for mobile app and web. See our list in this article ) Aceable Agent courses are designed by teachers, writers, engineers and industry experts. The number of required class hours varies according to state law.

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Agents Pre-approval Design Industrial 379

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. So let your personality shine.

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Agents Construction Design Branding 399

Housing Wire

OCTOBER 19, 2023

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

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Agents MLS Brokerage Equity 401

Housing Wire

APRIL 29, 2024

Most notably, the brokerage appointed Amy Weaver to the position of senior vice president of the U.S. Susan McClain was named vice president of agent success, a role in which she will focus on increasing agent support and satisfaction. eXp Realty recently appointed several new faces to its executive team.

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Commercial Brokerage Agents Industrial 381

Housing Wire

FEBRUARY 20, 2024

Illinois-based Baird & Warner , an independent real estate brokerage, partnered with proptech firm RealReports , the companies announced Tuesday. In an environment where agents are increasingly under scrutiny, having a clear understanding of data trends is a competitive advantage for real estate professionals, according to RealReports.

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Brokerage Agents Design Industrial 388

Housing Wire

DECEMBER 4, 2023

The franchise, which has more than 300 agents spread across five offices in the Puget Sound region in Washington State, is the first privately-owned Coldwell Banker franchise to separate from NAR. Earlier in October, national real estate brokerages Redfin , Anywhere and RE/MAX took a step back from NAR.

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MLS Brokerage Agents Development 425

Housing Wire

MARCH 8, 2024

If you sold a home and paid a commission to a real estate agent, you may be part of class action settlements,” the postcards read. The firm was appointed as the designated settlement administrator for the suit in 2022, over a year prior to any settlement agreements being reached. Lisa is super on the pulse.

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Housing Wire

SEPTEMBER 29, 2023

The sudden decision on the eve of trial to withdraw three class representatives raises questions about whether the withdrawal was designed to avoid testimony that could conflict with other class representatives, raising questions about the merits and/or the propriety of the class,” the defense motion states.

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Brokerage MLS Agents Design 390

Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. We make great impressions.

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Agents Branding Technology Brokerage 287

Housing Wire

FEBRUARY 1, 2024

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Remember — your prospective clients are glancing through dozens of agents’ websites. Notice how the biggest heading on this landing page directly addresses the audience’s desires?

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Land Brokerage Branding Agents 442

Housing Wire

SEPTEMBER 20, 2023

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. First impressions matter, especially in the luxury real estate market.

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Brokerage Branding Design Agents 400

Housing Wire

APRIL 22, 2024

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters. Call or text me with any real estate questions!

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Brokerage Investor Agents Pre-approval 379

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job? These are large language models (LLMs).

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Agents Technology Development Industrial 370

Housing Wire

NOVEMBER 9, 2020

million agents that are licensed and members of the national association, and only about 6% are full-time, experienced high-volume – facilitating at least one transaction a month – professionals. When we looked at the industry, every brokerage that existed served the 1.3 Across the country today, there are roughly 1.4

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Agents Brokerage Industrial Investor 397

The Close

NOVEMBER 6, 2023

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. That’s why successful brokers are providing more and more services to attract and retain productive agents. Providing your agents with leads means that you’ll need to budget for them.

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Brokerage Agents Branding Staging 85

Housing Wire

MARCH 18, 2024

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Links to pages with embedded videos receive 157% more organic search traffic than those without.

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Marketing Residential Technology Branding 391

Housing Wire

JANUARY 27, 2021

For the well-prepared real estate brokerages, this holds a promising future. The fusion of technology, quick sales and incredible demand from the public have created a tsunami of discount-based brokerages trying to fill that public demand. The company offers complete real estate services for only 1% commission on the listing side.

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Agents Brokerage Technology Branding 332

Housing Wire

MARCH 21, 2024

And I got into it because I thought that experience was broken for the consumers, but immediately realized that agents play a key role in that picture. And I got into it because I thought that experience was broken for the consumers, but immediately realized that agents play a key role in that picture.

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Technology Brokerage Agents As-is 442

Housing Wire

SEPTEMBER 19, 2023

As someone who worked for a large, nationally branded brokerage for 30+ years, I had a front-row seat to many mergers and acquisitions. Back before iron-clad earn outs and claw-back clauses, I witnessed a time when two days after an acquisition announcement, the entire agent population walked out with the managers.

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Due diligence Brokerage Agents Branding 390

Housing Wire

FEBRUARY 6, 2024

On Monday, the now defunct discount brokerage filed an appeal with the U.S. In its request for a new trial, REX argued that it was unfairly prevented from presenting testimony about agent commissions to the jury. In mid-May 2022, REX ceased its brokerage operations.

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MLS Brokerage Agents Design 398

Housing Wire

OCTOBER 31, 2023

One option is that NAR and the MLSs can no longer require cooperative compensation, but listing agents and their sellers can still offer the buyer broker compensation if they so choose. It is a situation where buyers need to pay their own agents and sellers have to pay their agent separately?”

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Industrial Design Agents Brokerage 473

Housing Wire

JANUARY 2, 2024

Filed last Wednesday in the Western District of Missouri, the Umpa suit, named after its lead and only plaintiff Daniel Umpa, accuses the real estate industry of allegedly colluding to artificially inflate real estate agent commissions. who sold a house on an MLS and used an agent from one of the brokerage defendants between Dec.

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MLS Brokerage Industrial Sales 409

Housing Wire

JULY 28, 2021

While addressing all of these issues is important, should we not have more stories and conversations about how brokerages can capture the most important stakeholder of all? Let’s dive into two areas that technology partners and independent brokerages can align to ensure that demand is captured and more at-bats are won. claim dominance.

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Due diligence Brokerage Agents Design 545

Housing Wire

JULY 28, 2023

Mauricio Umansky ‘s residential brokerage The Agency is venturing into core services. Through partnerships with Bubble Insurance Solutions and New American Funding , real estate agents at The Agency will have access to mortgage lending services and insurance services for their clients. In 2023, The Agency ranked as the No.

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Brokerage Finance Lending Mortgages 354

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business. As of Jan.

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MLS Agents Design As-is 478

Housing Wire

JANUARY 19, 2021

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.” The individual agent.

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Agents Staging Sales Branding 450

Housing Wire

SEPTEMBER 28, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices, creating a two-tab design for agent listings and “other listings.” In mid-May 2022, REX ceased its brokerage operations.

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MLS Commercial Brokerage Design 403

Housing Wire

APRIL 9, 2024

CHLA commends FHA for its work on its “Mythbusters” initiative, designed to blow up the myths around FHA loans by educating lenders and home sellers. With the Federal Reserve gone AWOL on purchasing mortgage loans, mortgage rates have doubled and spreads over 10-year Treasuries are at historical highs. The American homebuyer needs help.

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FHA loan Loans Title Mortgages 448

Housing Wire

AUGUST 21, 2023

In REX’s Lanham Act portion of its lawsuit, the firm alleges that Zillow “falsely labeled REX listings as ‘Other Listings’ rather than ‘Agent Listings’ when REX’s listings were in fact offered by licensed real estate agents,” according to earlier court documents. REX ceased its brokerage operations in mid-May of 2022.

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MLS Agents Brokerage Sales 362

RIS Media

SEPTEMBER 30, 2021

Residential real estate brokerages with fewer than 150 agents should still be able to provide the services and support to their agents comparable to what is typically offered by larger entities. So, what do smaller brokerages need to succeed? Here’s why each specific service is so important to your brokerage.

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Brokerage Agents Residential Development 92

Housing Wire

APRIL 3, 2024

Like all of the publicly traded brokerages, Zillow Group saw its stock prices slide, dropping 13.4% Zillow is mostly known for its practice of selling buyer agent leads through its Premier Agent program, while Homes.com has touted its “your listing, your lead” model, which focuses on seller agents.

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MLS Residential Agents Industrial 403

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Agents Branding Brokerage Marketing 391

Housing Wire

OCTOBER 24, 2022

Real estate brokerage and services company Anywhere Real Estate announced last week that it is appointing Tony Kueh as its first chief product officer. The Anywhere franchise, formerly known as Realogy , includes brokerages, consumer programs, lead generation, relocation, and title settlement services.

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Brokerage Technology Title Investor 390

The Close

JANUARY 24, 2022

Eight years ago, my partners and I wanted to create a brand that communicated that our brokerage was boutique, current, and fun. We spent thousands of dollars hiring a professional branding team to help us come up with the winning combination of name, logo, and colors for our brokerage. Build a Customer Avatar. Where are they located?

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Branding Brokerage Agents Design 72

Housing Wire

MARCH 28, 2022

Ryan Serhant, founder of real estate brokerage SERHANT., Serhant launched his namesake brokerage after building the No.1 Serhant’s new brokerage is designed to break the traditional model, with divisions focused on media, branding and technology to reach consumers in a new way. will headline HousingWire Annual Oct.

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Title Brokerage Technology Design 328

Broke Agent Media

JANUARY 17, 2023

If you’ve decided to join a brokerage in your market, what you bring to the table is not the only thing that matters. Researching your brokerage options. Don’t be the person to ask questions that can easily be Googled or found on a brokerage’s website. . Maybe you’ve narrowed your options down to three. Double-digit sales.

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Brokerage MLS Agents Development 98